Ford Motor Co. on Monday named a new chief digital and information and facts officer to assist lead the firm’s use of details, software and engineering.

Mike Amend, who most not long ago headed up on the internet small business for the property improvement retailer Lowe’s Corporations Inc., will lead the Dearborn automaker’s technology and software program platforms. That includes the areas of organization facts engineering, worldwide knowledge perception and analytics, and Ford Small business Alternatives, in accordance to a information launch.

Amend, 43, will report to CEO Jim Farley, who stated in a statement that Amend “provides dimension to our crew as we use technological know-how and application to transform our firm and transportation from the inside of-out.” Amend and his crew will perform closely with Hau Thai-Tang, Ford’s chief item system and functions officer, and Doug Industry, the previous Apple Inc. and Tesla Inc. govt who joined the automaker final 7 days as main superior technologies and embedded programs officer.

Mike Amend, chief digital and information officer

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As it aims to reposition itself for a upcoming defined by electrification and technologically advanced cars, Ford has been introducing coverage and technologies knowledge to its senior management group. Using the services of Discipline away from Apple was touted as a big coup for the automaker.

Software program, information and technological innovation are central to Farley’s turnaround program, which seems to be to leverage electrification, industrial autos and electronic connectivity to make new, recurring revenue streams. 

By lita