It is no doubt that the Web and the social media are powerful instruments for mobilization of individuals. A rising, if by some means unsystematic, catalog of so-known as content biases is being built, including among others: a bias for social info (or gossip), involving peoples’ relationships and interactions (e.g., Mesoudi et al., 2006 ); a bias for survival-relevant information, reminiscent of location of sources or predators (e.g., Stubbersfield et al., 2015 ); a bias for content that elicits emotional reactions, particularly associated to disgust (e.g., Eriksson and Coultas, 2014 ); a bias for the above talked about minimally counterintuitive ideas (e.g., Barrett and Nyhof, 2001 ); a negativity bias, where negatively valenced information is preferred to positively valenced one (Bebbington et al., 2017 ); a bias for simplicity in linguistic structure (balanced by informativeness, e.g., Kirby et al., 2015 ), and so on.
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